INTO Festival Proposal
July 2022
Brand Strategy, MA Social Design, Nuova Accademia di Belle Arti
Milan, Italy
This project was a group project done for the Brand Strategy module from my Social Design MA.
​
This was part of a larger project I was part of where my group mates (Maria Maina and Martina Petiti) and I were tasked to design the second edition of the INTO the Streets festival set in the Martesana area of Milan (as an exercise). Together we designed a festival for the community that lives in the Martesana river area inspired by INTO the Streets of NOLO, which had taken place the year before.
​
We produced a total of three outcomes (one each) and the outcome I created was a website that was meant to inform potential attendees about the upcoming festival. Here they would be able to find out information about the upcoming events, discover the history of the area and also access a link that would allow them to listen to a podcast produced for the festival (something that had been previously done in the INTO the Streets of NOLO edition).